Field Notes

Notes from the AI-era frontier.

Featured GEO / LLM Mar 14, 2026

GEO vs SEO: What actually changes when AI is the front page

Generative Engine Optimization isn't just SEO with a coat of paint. Here's the real shift in how content earns visibility when LLMs decide what gets cited.

SEO Strategy ↗

Lost 30% of clicks to AI Overviews? Here’s the recovery playbook

A step-by-step framework for diagnosing what AI Overviews took from you and how to redirect that demand into channels you...

Feb 28, 2026 9 min read

Social Search ↗

TikTok is a search engine now. Here’s how to rank in it.

Captions, on-screen text, and engagement signals — what actually drives TikTok search rankings and how to engineer for them.

Feb 12, 2026 6 min read

GEO / LLM ↗

How to run an LLM citation audit (template included)

A practical, repeatable audit you can run today across ChatGPT, Perplexity and Gemini to see exactly where your brand shows...

Jan 30, 2026 11 min read

Audio ↗

Why every B2B founder should treat podcasting like SEO

Podcasts compound. Episodes become content. Guests become networks. Here's how to architect a show that pays back for years.

Jan 16, 2026 5 min read

Technical SEO ↗

Schema markup for the AI era: what still matters

Not all schema is created equal anymore. A modern guide to the structured data that actually moves the needle for...

Dec 22, 2025 8 min read

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