Privacy Policy

1. Introduction and Who We Are

Beyond The SERP (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains what personal data we collect when you visit our website, how we use it, who we share it with, and what your rights are. Please read it carefully alongside our Terms and Conditions.

2. Information We Collect

Information you provide directly: When you complete our contact form or send us an enquiry, we collect your name, business email address, company name, website URL, and the details of your message.

Information collected automatically: Our website and third-party analytics tools collect technical data when you visit, including your IP address, browser type and version, operating system, referring website, pages visited, and time spent on each page.

Cookies and similar technologies: We use essential cookies necessary for the Site to function, analytics cookies to understand how visitors interact with our content, and where consented, marketing cookies. You can manage your cookie preferences through your browser settings.

3. How We Use Your Information

We use the personal data we collect to:

• Respond to your enquiries and fulfil requests for information about our services;
• Manage our relationship with you and communicate about your account or project;
• Improve and optimise our website, content, and service offerings;
• Comply with applicable legal obligations and protect our legitimate business interests;
• Prevent fraud and ensure the security of our Site;
• Send marketing communications where you have provided consent or where we have a legitimate interest — you may opt out at any time.

4. Legal Basis for Processing (GDPR)

Where the General Data Protection Regulation (“GDPR”) applies, we process your personal data under the following legal bases:

• Legitimate interests: Responding to enquiries, improving our services, and marketing to potential clients where a reasonable person would expect it;
• Consent: Where you have opted in to receive marketing communications or non-essential cookies;
• Legal obligation: Where we are required by law to retain or process your data.

5. Who We Share Your Data With

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share data with:

• Service providers: Trusted third-party companies that help us operate our website and deliver services (for example, hosting providers and email delivery services). These parties are bound by data processing agreements and may only use your data as instructed by us;
• Analytics providers: We use tools such as Google Analytics to analyse site traffic. Data collected is pseudonymised and subject to Google’s privacy terms;
• Legal and regulatory authorities: Where required by law, court order, or regulatory obligation.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact enquiries are retained for up to three years unless a client relationship is established, in which case we retain relevant data for the duration of the relationship plus seven years for financial record-keeping purposes.

7. International Transfers

Some of our third-party service providers are located or process data outside the United Kingdom or European Economic Area. Where we transfer data internationally, we ensure appropriate safeguards are in place — including Standard Contractual Clauses or equivalent mechanisms approved by the relevant supervisory authority.

8. Your Rights

Under data protection law, you have the following rights:

• Right of access: Request a copy of the personal data we hold about you;
• Right to rectification: Ask us to correct inaccurate or incomplete data;
• Right to erasure: Request deletion of your personal data where there is no compelling reason for us to continue processing it;
• Right to restriction: Ask us to suspend processing of your data in certain circumstances;
• Right to data portability: Receive your data in a structured, machine-readable format;
• Right to object: Object to processing based on legitimate interests or for direct marketing purposes.

To exercise any of these rights, please contact us using the details below. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no transmission over the internet is completely secure, and we cannot guarantee the absolute security of data transmitted to our Site.

10. Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read the privacy notice of every website you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post any revised version on this page and update the “last updated” date. We encourage you to review this Policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at hello@beyondtheserp.com.